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Measuring the SEO strategies

1. Webmaster tools
The three Key search engines such as Bing, Google, and Yahoo, have webmaster tools. You as the owner of the site can sign up for no cost to manage you’re the statics of your website, submit the content and site map. Also, you can view malware, diagnostic errors that the search engines find from indexing your website. You can observe the pages and broken links from where to fix them quickly. For handling all these issues, you can hire local SEO Company.
You also need a Google account for setting a Google Webmaster tools account. You are then required to follow Google’s guidelines to verify website. Verified site owners can observe details of Google crawling, indexing and ranking of your site. One of the mainindicators that can be understood from the tool is the knowledge of the keywords that visitors are using, and comparing the keywords that Google finds on the website. You can alter your content to decrease Bounce Rate when someone visits the site.
Bing and Yahoo have merged together to provide Bing Webmaster Tools. Getting started consist of setting the Bing webmaster tools account and validating the website, uploading and creating a sitemap and developing a SEO plan.
2. Measuring progress through website analytics
You must regularly check the search results on main search engines. Type phrases or keywords that describe your business to find the ranks in search engine results pages. You can use other online tools to check your ranking against your competitors. The key performance indicators help to monitor the number of landing pages, bounce rate and number of keywords driving traffic to the landing pages.

Future of SEO

  • Personal SEO results. The users providing personal information to profiling sites such as Twitter, Facebook, Google Places, etc. and search engines able to monitor personal preferences by user clicks, advertisements and search results can be customized to suit individual preferences. You can also see customization as technologies become more advanced to collect the information and users get ready to provide their personal data.
  • Quality vs. quantity. With the building of Google Panda (the Google’s ranking search engine filters that aim to reduce rank of low-quality sites), clean- up, and review of your site must be ongoing to make sure that your pages provide quality content. Make sure that you include relevant and fresh content
  • Mobile search continue to grow. Searching tablet technologies and using voice will grow important. With Google’s own voice system and iPhone Siri, it does not take time to search by using voice.
Hence, you can hire the services of best local seo company to analyse your SEO strategies implementation.
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